I kid you not. I`ve tested it with two region 1 discs (Matrix and Army of Darkness) and both worked fine. No keypad hacks or anything. It`s a good little machine too, nice picture and sounds, good features hampered only by the fact that the remote is a little on the fiddly side.
I don`t know how long it will stay multi-region before they get told to change it but if you`re looking for an entry level MR machine I recommend it.
Woolworths are also selling the Proline 1000 for £150 and actually advertising it as multiregion in out local store (I didn`t think they could do that) but they tend to sell out.