This also works for the older 11-36 model.
Turn TV on and select a channel using TV
On the remote press the red DVD/TV button
then press the white DVD button underneath.
Open DVD tray
Press SETUP button
Press menu arrows, one at a time, in this order: Right, Left, Down, Up
Press DISPLAY button
Your screen should now display the DVD welcome screen plus the region code info.
Simply press 0 on the remote to show 000 on the screen.
You`re now region free