It depends how much bigger. Just because two films say 2.35:1 on the box, it doesn`t mean that they are both "exactly" the same ratio.
My best example is LOTR and AOTC. They both claim they are the same ratio, but LOTR is slightly wider, thus giving slightly bigger bars.
But on the PAL vs NTSC, it could be because NTSC has a lower resolution. Although I haven`t seen this before (I don`t buy R1 disc cause I HATE NTSC, but to each his own).